What factor influences customer engagement in a bakery?

Personalized service and interacting through digital platforms play a crucial role in influencing customer engagement in a bakery. When customers feel recognized and valued through tailored service, their overall experience improves, encouraging loyalty and repeat visits. Personalization can include remembering regular customers' names, preferences, and special requests, which fosters a sense of community and connection.

Moreover, leveraging digital platforms allows bakeries to engage with customers beyond the physical store. This includes using social media to share updates, promotions, and engaging content like recipes or behind-the-scenes looks at the baking process. These interactions can enhance the customer experience, promoting a more profound emotional connection with the brand and thus increasing loyalty.

In contrast, offering discounts only during holidays may attract some customers temporarily, but it does not foster long-term engagement or encourage a deeper relationship with the brand. Reliance solely on sales figures without any interaction misses the opportunity to build rapport with customers. Furthermore, limiting staff interactions to mere transactions can make the customer experience feel impersonal and transactional, reducing the likelihood of repeat visits.